SWEETWATER USER EXPERIENCE CASE STUDY

BRIEF

Analyze a large website in terms of user experience and suggest changes that would benefit the end user.

TOOLS AND TECHNICAL SKILLS

Html / Css - Excel Spreadsheets

CATEGORIES

UX Design - Web Design

STORY

Sweetwater is a national music equipment website that offers a wide variety of gear for musicians and audio engineers. The site offers high end customer support that helps their target audience find and understand the gear that they need. I analysed content contained on the site in relation to the users experience. I created a case study which highlighted the major areas of concern from a consumer minded point of view. I also reorganized content using flowcharts and wireframes in a way which compressed the items on the site into more clear categories.

Created By Ben Peachey